This week I have had the opportune good fortune to add a little glamour to the daily humdrum of corporate plate spinning, A somewhat cheese puff to caviar experience, I swapped out the spinning of the corporate crockery of the boardroom by day, for a more refined and elegant fine bone china after dark, as I wined and dined with canapés and crudités at a number of oh so socialite London Fashion week private events.
Fashion Week season is one of frenzy. Well, weeks of frenzy really, as it catwalks from city to city on its global trend setting road-show that transforms the must-see into the must be seen in, the must-have to the must-wear. And so, duly accessorised with the must-have invite to the VIP 'IT' parade, I embarked on my champagne catwalk, let my Choos do the talking and socialised with the socialites…
Grounding me in my brush with the high-life, however, was the reality check that my real life is one of airport runways and not fashion runways and, I skilfully multi-tasked on blackberry as I sipped on elderberry, in the hope that at least my inbox wouldn’t suffer the morning after the night before. I was rather bemused to find a lack of schmooze, however, and to discover how other party revellers filled open hall ways and corridors to equally network with their handhelds. Fairly confident, though, that not everyone was harbouring the same secret life of pinstripe underneath the sparkle of Halston, Kane and Gucci, I wondered …in today’s socially connected real-world, just who has become the dedicated follower of fashion?
If a keen eye and a sharp mind can keep you top of your game in business and a step ahead on the corporate ladder ...to be really in the know (and known) on the fast pace of the social circuit, does it take a little more than a mean Manolo?
Several nano-second tweets and shrieks of excitment later, I became reliably educated that, to be really seen on social scene, you not only need to be the follower but the followed and, as fickle as I abandoned last seasons lace for leather, I discarded my satisfaction with next-day news and had my passport stamped for Twitterverse….
So, as the kind of person who most definitely likes to be on the front foot and well used to new journeys, the only question now remains….to tweet to who?
'Til next time, Pandora
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